1. Use a straw man. Find or create a seeming element of your opponent's argument which you can easily knock down to make yourself look good and the opponent to look bad. Either make up an issue you may safely imply exists based on your interpretation of the opponent/opponent arguments/situation, or select the weakest aspect of the weakest charges. Amplify their significance and destroy them in a way which appears to debunk all the charges, real and fabricated alike, while actually avoiding discussion of the real issues.
2. Side-track opponents with name calling and ridicule. This is also known as the primary attack the messenger ploy, though other methods qualify as variants of that approach. Associate opponents with unpopular titles such as "kooks", "right-wing", "liberal", "left-wing", "terrorists", "conspiracy buffs", "radicals", "militia", "racists", "religious fanatics", "sexual deviates", and so forth. This makes others shrink from support out of fear of gaining the same label, and you avoid dealing with issues.
3. Hit and Run. In any public forum, make a brief attack of your opponent or the opponent position and then scamper off before an answer can be fielded, or simply ignore any answer. This works extremely well in Internet and letters-to-the-editor environments where a steady stream of new identities can be called upon without having to explain criticism reasoning -- simply make an accusation or other attack, never discussing issues, and never answering any subsequent response, for that would dignify the opponent's viewpoint.
Example: "This stuff is garbage. Where do you conspiracy lunatics come up with this crap? I hope you all get run over by black helicopters." Notice it even has a farewell sound to it, so it won't seem curious if the author is never heard from again.
4. Question motives. Twist or amplify any fact which could so taken to imply that the opponent operates out of a hidden personal agenda or other bias. This avoids discussing issues and forces the accuser on the defensive.
5. Play Dumb. No matter what evidence or logical argument is offered, avoid discussing issues with denial they have any credibility, make any sense, provide any proof, contain or make a point, have logic, or support a conclusion. Mix well for maximum effect. Example: "Nothing you say makes any sense. Your logic is idiotic. Your facts non-existent. Better go back to the drawing board and try again."
6. Associate opponent charges with old news. A derivative of the straw man -- usually, in any large-scale matter of high visibility, someone will make charges early on which can be or were already easily dealt with. Where it can be foreseen, have your own side raise a straw man issue and have it dealt with early on as part of the initial contingency plans. Subsequent charges, regardless of validity or new ground uncovered, can usually them be associated with the original charge and dismissed as simply being a rehash without need to address current issues -- so much the better where the opponent is or was involved with the original source.
7. Change the subject. Usually in connection with one of the other ploys listed here, find a way to side-track the discussion with abrasive or controversial comments in hopes of turning attention to a new, more manageable topic. This works especially well with companions who can "argue" with you over the new topic and polarise the discussion arena in order to avoid discussing more key issues.
8. Emotionalise, Antagonise, and Goad Opponents. If you can't do anything else, chide and taunt your opponents and draw them into emotional responses which will tend to make them look foolish and overly motivated, and generally render their material somewhat less coherent. Not only will you avoid discussing the issues in the first instance, but even if their emotional response addresses the issue, you can further avoid the issues by then focusing on how "sensitive they are to criticism".
Example: "You are such an idiot to think that possible -- or are you such a paranoid conspiracy buff that you think the 'gubment' is cooking your pea-brained skull with microwaves, which is the only justification you might have for dreaming up this drivel." After a drawing an emotional response: "Ohhh... I do seemed to have touched a sensitive nerve. Tsk, tsk. What's the matter? The truth too hot for you to handle? Perhaps you should stop relying on the Psychic Friends Network and see a psychiatrist for some real professional help..."
9. Silence critics. If the above methods do not prevail, consider removing opponents from circulation by some definitive solution so that the need to address issues is removed entirely. This can be by their death, arrest and detention, blackmail or destruction of their character by release of blackmail information, or merely by proper intimidation with blackmail or other threats.
10. Become incredulous and indignant. Avoid discussing key issues and instead focus on side issues which can be used show the topic as being critical of some otherwise sacrosanct group or theme. This is also known as the "How dare you!" gambit.
Example: "How dare you suggest that the Branch Davidians were murdered! the FBI and BATF are made up of America's finest and best trained law enforcement, operate under the strictest of legal requirements, and are under the finest leadership the President could want to appoint."
11. Establish and rely upon fall-back positions. Using a minor matter or element of the facts, take the "high road" and "confess" with candour that some innocent mistake, in hindsight, was made -- but that opponents have seized on the opportunity to blow it all out of proportion and imply greater criminalities which, "just isn't so." Others can reinforce this on your behalf, later. Done properly, this can garner sympathy and respect for "coming clean" and "owning up" to your mistakes without addressing more serious issues.
12. Ignore proof presented, demand impossible proofs. This is perhaps a variant of the "play dumb" rule. Regardless of what material may be presented by an opponent in public forums, claim the material irrelevant and demand proof that is impossible for the opponent to come by (it may exist, but not be at his disposal, or it may be something which is known to be safely destroyed or withheld, such as a murder weapon). In order to completely avoid discussing issues may require you to categorically deny and be critical of media or books as valid sources, deny that witnesses are acceptable, or even deny that statements made by government or other authorities have any meaning or relevance.
Example: "All he's done is to quote the liberal media and a bunch of witnesses who aren't qualified. Where's his proof? Show me wreckage from flight 800 that shows a missile hit it!"
13. Hear no evil, see no evil, speak no evil. Regardless of what you know, don't discuss it -- especially if you are a public figure, news anchor, etc. If it's not reported, it didn't happen, and you never have to deal with the issues.
Taken from the 25 Techniques of Truth Suppression
